![]() Some opportunities not worth gambling on.As two fog machines began churning, cueing the imminent start to the broadcast, Toney quipped, “Ninety seconds!” And with only seconds to air time, Tyler Toney, Dude Perfect’s bearded mouthpiece, poked fun at a stagehand who was giving less-than-precise updates to the Dudes on when they’d actually be going live. Five minutes before air, Cody Jones, another member clad in a Bryce Harper Phillies jersey, made a last-minute tweak to his fantasy football team, plucking Houston Texans kicker Ka’imi Fairbairn from the waiver wire to keep pace in the Dudes’ ultra-competitive league. Now, 10 minutes before the broadcast went live at their Frisco, Texas, headquarters-turned-production set, Garrett Hilbert and twins Cory and Coby Cotton – three members of the troupe – were casually working on their jump shots on a full-length court adjacent to the broadcast’s makeshift studio set. The members of the group had already spent weeks honing their six scripted segments for the show, and their day had started at 7 a.m. 3, and every little moment inside a nondescript warehouse served as a case study in how five sports-obsessed best friends known as Dude Perfect had become Gen Z magnets and disrupted the entertainment industry. It was the final minutes before the start of Amazon Prime’s “Thursday Night Football” alternate broadcast of the Philadelphia Eagles-Houston Texans game on Nov. ![]() Dallas Cowboys quarterback Dak Prescott (second from left) and wide receiver CeeDee Lamb (second from right) joined the guys during their Nov.
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